On January 20, 2015, it was announced that Club Nintendo would be discontinued in North America on Jand in Europe and Japan on Septemdue to an upcoming new loyalty program. Rewards included objects such as playing cards, tote bags, controllers, downloadables, and warranty extensions on select Nintendo products. Members of Club Nintendo earned credits or "coins" by submitting codes found on Nintendo products and systems, which could be traded in for special edition items only available on Club Nintendo. The loyalty program was free to join and provided rewards in exchange for consumer feedback and loyalty to purchasing official Nintendo products. Club Nintendo was the name of several publications and a better-known customer loyalty program provided by Nintendo.
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